About StrategyCar

Driving toward a world that works better for everyone, built together.

StrategyCar is a vehicle for connection and collaboration, empowering nonprofits and their people to do things well, do things right, and make things better.

Through workshops or one-on-one strategy coaching, get practice applying strategic planning principles to your work. Build confidence in setting goals, prioritizing work, and measuring success. Get paired with a mentor or accountability partner. Learn from and amplify great work. Join a community committed to making the world work better.

Community Values

Be Curious

  • Ask the right questions
  • Practice strategic thinking
  • Be efficient and effective
  • Prioritizing and filter work

Be Fair

  • Put humans first
  • Create equal opportunity
  • Communicate clearly
  • Seek to understand

Work Together

  • Make positive connections
  • Share what you know
  • Foster a culture of support
  • Make a positive impact

It Began in a Real Live Car

During a fantastical 2013 road trip from Flint, MI to State College, PA, a few higher ed web professionals found themselves in a car with hours and hours to talk. And think. And ask. And learn.

From Tumblr to Twitter, social media to strategic planning, crisis communication to cooking, the discussion explored shared challenges, hopes, and dreams. It was all very lofty and important. On that summer day in 2013, #StrategyCar was born.

For nearly four years after that road trip, #StrategyCar was a weekly Twitter chat. The hour-long strategy sessions connected some of the smartest people in web, content strategy, communication, and marketing.

Today, the StrategyCar community encourages online and in-person conversation, resource sharing, idea generation, and connection that supports progress toward a world made better–together.

The Human Behind StrategyCar

I’m Alaina Wiens, a marketing director and strategy coach with 20 years of experience in communications, content strategy, and strategic planning. For nonprofit organizations, I develop and execute strategic plans and brand platforms. I love my work. And I know I’m at my best when I can connect people to the things they need. My goal is for StrategyCar to provide a community of connection that truly empowers people to make a positive difference.

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