About StrategyCar

Part philosophy.
Part network.
All community.

StrategyCar was built to support a web that works for everyone and is driven by a constant search for intersections that make things better—connections between ideas and people, concepts and customers, problems and solutions. Since 2013, StrategyCar has connected digital professionals across the country for virtual strategy sessions.

Today, StrategyCar encourages conversation, resource sharing, and connection that supports progress toward a world made better by the web. It’s been a vehicle for learning and sharing in real time, with a goal of making the web and the world work better.

It all started in a real-live car.

During a fantastical 2013 road trip from Flint, MI to State College, PA, a few higher ed web professionals found themselves in a car with hours and hours to talk. And think. And ask. And learn.

From Tumblr to Twitter, social media to strategic planning, crisis communication to cooking, the discussion explored shared challenges, hopes, and dreams. It was all very lofty and important. On that summer day in 2013, #StrategyCar was born.

For nearly four years after that road trip, #StrategyCar was a weekly Twitter chat. The hour-long strategy sessions connected some of the smartest people in web, content strategy, communication, and marketing.

Today, the StrategyCar community encourages online and in-person conversation, resource sharing, idea generation, and connection that supports progress toward a world made better by the web.

The human behind the StrategyCar.

Alaina Wiens is a marketing director, content strategist, and strategy consultant with a passion for digital equity. She says, “Really I’m just trying to do my part to make the web better. I want businesses, non-profits, service providers, and people to be equipped to make good digital decisions. I want the people in my (and every) community to get the information and resources they need.”

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